Let It Snow! Embrace Winter Adventures

Snow. It’s the key ingredient for winter fun on the slopes and trails. First tracks on a fresh snowfall. Fresh air and a winter wonderland landscape. These unbeatable experiences keep the winter ‘blahs’ at bay. Skiing and snowboarding help us embrace Canadian winter’s health benefits and beauty. Ski areas are at the heart of many communities, supporting their economy through jobs and visitors. With so much riding on it, we should all be ‘in the know’ about snow.

Why Snowmaking Matters Now More Than Ever

Climate change has caused winters to feel and look different. Fluctuating temperatures and unpredictable snowfall patterns mean that ski areas are relying more on the science of snowmaking to ensure a full season on the slopes. From ski area operators, and their connected communities, to skiers and snowboarders, we all benefit from a fresh approach to making snow.

Is Machine-Made Snow Nature’s Ally?

Machine-made snow is not ‘fake’ or artificial. Snowmaking equipment mimics nature’s process of producing snow crystals. Water is separated into small particles that quickly freeze as they move through the cold air. The result? Snow!

Snow is Snow!

~90%

of the water used is returned to the watershed source

~70%

more efficient equipment than 2 decades ago

240

ski areas across Canada are committed to reducing their impact on the environment

Millions

of canadians enjoy the health and fitness benefits of skiing and snowboarding

Snowmaking: A Tool for Sustainability

New and Improved: Snowmaking has evolved with cutting-edge, energy-efficient technology.

Environmentally Friendly: Today’s processes minimize water usage and emissions.

Essential for Winter Fun: Extends the ski season even when nature doesn’t cooperate.

Discover how your favourite ski resorts are embracing sustainability. Plan your next adventure today!

The Future of Canadian Winters Looks Bright

Responsibility and resilience are at the heart of the ski industry’s investment in snowmaking. With conscious water consumption, machine-made snow supports environmental, operational, and economic benefits.

A Forecast for Future Winters

With innovative snow-making technology and renewable energy, Canadian slopes promise fun-filled days for winters to come.

Start your Skiing & Snowboarding adventure today!

Click on the links below for beginner info, experienced inspo, and awesome deals and discounts for everyone to enjoy!!

Ski Industry Insights

Discover the latest news and insights that impact our industry. From innovations in snowmaking to employee wellness, important resources for a resilient and responsible ski industry can be found in the links below.